The 2023 Mazda CX-9 is one of the last three-row family SUVs that still prioritizes the driver. In a segment dominated by vehicles focused almost entirely on passenger space and practicality, Mazda took a different approach. The CX-9 blends premium styling, an upscale cabin, and surprisingly engaging driving dynamics into a package that feels more sophisticated than many of its mainstream rivals.
While competitors such as the Kia Telluride, Hyundai Palisade, and Toyota Highlander offer larger interiors and more cargo capacity, the CX-9 continues to appeal to buyers who value craftsmanship and road manners just as much as family-friendly functionality. Its elegant exterior design has aged remarkably well, and the cabin still feels closer to an entry-level luxury SUV than a typical midsize crossover.
For 2023, Mazda simplified the lineup by eliminating the base Sport trim and making the better-equipped Touring model the new entry point. The result is a more premium CX-9 range with additional standard features, standard all-wheel drive, and a stronger value proposition despite its higher starting price. The CX-9 may be approaching the end of its production run, but it remains one of the most refined and rewarding three-row SUVs you can buy.
Our Take
The 2023 Mazda CX-9 is not the largest, quickest, or most practical three-row SUV in its class. However, it delivers something many competitors struggle to match: character.
Mazda has successfully created an SUV that feels genuinely enjoyable to drive while maintaining the comfort and versatility expected from a family vehicle. The steering is precise, the chassis feels balanced, and the turbocharged engine provides confident acceleration without sacrificing everyday usability. Add a beautifully designed cabin with premium materials, and the CX-9 often feels more expensive than its price tag suggests.
Its biggest compromise is space. Families that regularly use the third row or need maximum cargo capacity may find better options elsewhere. Yet for buyers who spend most of their time in the first two rows and want a family SUV that feels special every time they get behind the wheel, the CX-9 remains one of the most compelling choices in the segment.
Pros & Cons
Pros
- Elegant exterior styling that still looks modern.
- Premium interior materials and upscale design.
- One of the most enjoyable three-row SUVs to drive.
- Standard all-wheel drive across the lineup.
- Strong suite of standard safety features.
- Comfortable ride quality for long-distance travel.
Cons
- Towing capacity is lower than several competing three-row SUVs.
- Third-row space is tighter than key competitors.
- Cargo capacity trails the Palisade, Telluride, and Highlander.
- Six-speed automatic transmission feels dated compared to newer rivals.
- Turbocharged engine is smooth but not class-leading in outright acceleration.
What’s New for 2023
The Mazda CX-9 enters 2023 with only a handful of updates, but they are meaningful ones. Mazda discontinued the entry-level Sport trim, making the better-equipped Touring model the new starting point of the lineup. As a result, buyers now receive more premium features as standard, including leather upholstery, second-row captain’s chairs, a power sunroof, fog lamps, and a wireless smartphone charging pad. Standard all-wheel drive continues across the range, reinforcing the CX-9’s premium positioning within the midsize SUV segment.
These changes do raise the starting price, but they also make the CX-9 feel less like a mainstream family SUV and more like an affordable luxury alternative. Mazda wisely chose to enhance value rather than chase aggressive pricing, giving the CX-9 a more upscale character as it approaches the end of its production cycle before being replaced by the larger CX-90.
Exterior Design
Even though the current-generation CX-9 has been around since 2016, it remains one of the most attractive three-row SUVs on the road. Mazda’s Kodo design philosophy emphasizes clean surfaces, elegant proportions, and subtle details rather than aggressive styling gimmicks. The result is an SUV that still looks modern years after its debut.
The front fascia features Mazda’s signature grille framed by slim LED headlights, creating a sophisticated appearance that would not look out of place in a luxury showroom. The long hood, flowing shoulder line, and carefully sculpted body panels give the CX-9 a more athletic stance than most family-oriented competitors. While rivals such as the Telluride and Palisade prioritize size and presence, the CX-9 focuses on elegance and proportion.
Higher trims elevate the visual appeal further with unique wheel designs, premium exterior accents, and upscale interior details that help justify the move toward near-luxury territory. Finished in Mazda’s signature Soul Red Crystal Metallic paint, the CX-9 remains one of the most visually striking SUVs in its class.
Driving Experience
This is where the CX-9 separates itself from nearly every mainstream three-row SUV.
Many competitors focus primarily on comfort and passenger space, but Mazda engineered the CX-9 to feel smaller and more responsive than its dimensions suggest. The steering is precise, body motions are well controlled, and the chassis feels balanced through corners. Instead of driving like a large family crossover, the CX-9 often feels closer to a midsize sport sedan sitting on stilts.
The suspension strikes an impressive balance between comfort and control. It absorbs broken pavement confidently while maintaining composure during quick lane changes and winding roads. This balance gives drivers more confidence than they typically experience in a three-row SUV. The turbocharged engine delivers strong mid-range torque, making highway merging and passing effortless without constantly hunting for gears.
What truly stands out is refinement. Wind noise is well suppressed, road vibrations are minimal, and the cabin remains quiet even during long highway journeys. Combined with the CX-9’s excellent driving position and premium interior atmosphere, every trip feels more special than the vehicle’s price might suggest. While buyers seeking maximum passenger room may prefer larger competitors, drivers who value engagement and confidence behind the wheel will find few SUVs in this segment that match the CX-9’s personality.
Performance & Acceleration
Every 2023 Mazda CX-9 is powered by a turbocharged 2.5-liter four-cylinder engine paired with a six-speed automatic transmission and standard all-wheel drive. Unlike many rivals that rely on naturally aspirated V6 engines, Mazda uses turbocharging to deliver strong low-end torque and responsive everyday performance.
The engine produces up to 250 horsepower and 320 lb-ft of torque when fueled with premium gasoline. On regular 87-octane fuel, output drops slightly to 227 horsepower and 310 lb-ft of torque, but the difference is rarely noticeable in daily driving. What drivers will notice is the abundance of torque available at lower engine speeds, which makes the CX-9 feel confident when merging onto highways, overtaking slower traffic, or climbing steep grades.
Acceleration is competitive rather than class-leading. Some rivals offer quicker sprint times, but the CX-9 never feels underpowered thanks to its strong mid-range response. The six-speed automatic transmission may not have as many gears as newer competitors, yet it delivers smooth shifts and predictable behavior that suits the vehicle’s refined personality.
More importantly, Mazda has tuned the powertrain to work seamlessly with the chassis. Rather than chasing impressive numbers on paper, the CX-9 focuses on delivering effortless and refined real-world performance, and it succeeds remarkably well.
Ride Comfort & Cabin Refinement
One of the CX-9’s greatest strengths is its ability to combine driving enjoyment with long-distance comfort.
The suspension is carefully tuned to absorb rough pavement without feeling soft or disconnected. Broken city streets, highway expansion joints, and uneven back roads are handled with impressive composure. Even after several hours behind the wheel, the CX-9 remains comfortable and relaxing, making it an excellent companion for family road trips.
Cabin refinement is another area where Mazda punches above its weight. Wind noise is exceptionally well controlled, road noise remains subdued at highway speeds, and the overall driving experience feels quieter than many mainstream competitors. This level of refinement gives the CX-9 an almost luxury-SUV character.
Buyers cross-shopping premium-oriented family SUVs should also consider the BMW X5, which offers more performance and technology, and the BMW X3, which delivers sharper handling in a smaller package. Both provide a more premium badge, but the Mazda CX-9 manages to deliver much of the same refinement and driver engagement at a significantly lower price point. For many families, that balance makes the Mazda one of the smartest values in the segment.
Interior & Luxury Feel
Step inside the CX-9, and it becomes immediately clear why many reviewers have long considered it one of the most upscale cabins in the midsize SUV class.
The dashboard design is clean and elegant, avoiding the cluttered appearance found in some competitors. Materials feel genuinely premium throughout the cabin, with soft-touch surfaces, attractive metallic accents, and available Nappa leather upholstery on higher trims. The Signature model, in particular, approaches entry-level luxury territory with quilted leather seating, genuine wood trim, and meticulous attention to detail.
The front seats provide excellent long-distance comfort, offering supportive cushioning and a natural driving position. Visibility is good in all directions, and the overall layout feels driver-focused without sacrificing practicality. Mazda’s commitment to craftsmanship is evident in the fit and finish, with panel gaps, switchgear, and materials displaying a level of quality rarely found at this price point.
Passenger space in the first and second rows is generous, although the third row remains one of the smaller offerings in the segment. Adults can fit back there for shorter journeys, but larger competitors such as the Kia Telluride and Hyundai Palisade offer noticeably more room. Still, for families that only occasionally use the third row, the CX-9’s upscale atmosphere and premium execution more than compensate for the slight sacrifice in space.
The result is an interior that feels thoughtfully designed, beautifully assembled, and surprisingly luxurious, reinforcing the CX-9’s reputation as the driver’s choice among three-row family SUVs.
Technology & Infotainment
Mazda has never been a brand that chases flashy technology for the sake of appearances, and the CX-9 reflects that philosophy. Instead of overwhelming drivers with complicated menus and oversized displays, Mazda focuses on usability, clarity, and minimizing distractions behind the wheel.
The CX-9 comes equipped with a 10.25-inch infotainment display positioned high on the dashboard for easier visibility. Wireless Apple CarPlay and Android Auto are standard, allowing seamless smartphone integration for navigation, music streaming, messaging, and voice commands. Bluetooth connectivity, multiple USB ports, HD Radio, and available wireless phone charging further enhance everyday convenience.
Rather than relying solely on touchscreen controls, Mazda uses its rotary Commander Control interface. While there is a brief learning curve, many owners appreciate the system once familiar with it because it reduces the need to reach toward the screen while driving. Inputs are quick and precise, and the menu structure is generally intuitive after a short adjustment period.
Higher trims elevate the experience with a premium 12-speaker Bose audio system that delivers impressive sound quality throughout the cabin. Combined with the CX-9’s excellent noise isolation, the audio system creates an upscale atmosphere that rivals some luxury-branded SUVs.
Overall, the technology package may not be the most futuristic in the segment, but it remains user-friendly, responsive, and thoughtfully integrated into the driving experience.
Fuel Economy
Fuel economy remains competitive for a turbocharged three-row SUV equipped with standard all-wheel drive.
The EPA estimates the 2023 Mazda CX-9 at 20 mpg in the city, 26 mpg on the highway, and 23 mpg combined. These figures place it close to many of its direct competitors, despite its strong torque output and engaging driving character.
In real-world driving, the turbocharged engine performs efficiently when cruising on highways, where the abundant low-end torque allows the engine to work less aggressively than some naturally aspirated alternatives. Families who spend significant time on long-distance road trips will appreciate the balance between performance and fuel efficiency.
Of course, hybrid-powered rivals such as certain Toyota Highlander models deliver substantially better fuel economy. However, among traditional gasoline-powered three-row SUVs, the CX-9 remains a respectable performer at the fuel pump while offering a more rewarding driving experience than many competitors.
For most buyers, the CX-9 strikes a sensible compromise between efficiency, refinement, and everyday performance.
Practicality & Cargo Space
Practicality is the area where the CX-9 makes its most noticeable compromise.
Because Mazda prioritized styling, driving dynamics, and overall refinement, the CX-9 offers less passenger and cargo space than some of the segment’s largest competitors. Families who frequently use all three rows may find the Kia Telluride, Hyundai Palisade, and Toyota Highlander more accommodating for adults in the back seats.
The third row is best suited for children or occasional adult passengers on shorter journeys. Access to the rear seats is straightforward, but legroom and overall space trail the class leaders. Fortunately, the second row remains comfortable and supportive, providing adequate room for most passengers.
Cargo capacity behind the third row is useful for groceries, backpacks, and everyday errands, but it falls short of what larger competitors can accommodate. Folding the third-row seats significantly expands available storage space, while folding both rear rows transforms the CX-9 into a capable cargo hauler for furniture, luggage, sporting equipment, or home-improvement projects.
The power liftgate and relatively low load floor make loading and unloading easy, and clever storage solutions throughout the cabin help improve everyday usability. Large door pockets, well-positioned cupholders, and practical interior storage compartments contribute to the CX-9’s family-friendly nature.
Ultimately, buyers seeking maximum cargo capacity and third-row space may find better alternatives elsewhere. However, for families that primarily use the first two rows and prioritize refinement, comfort, and driving enjoyment, the CX-9 offers enough practicality without sacrificing its premium personality.
Safety & Driver Assistance
Safety has long been one of Mazda’s strengths, and the 2023 CX-9 continues that tradition with an extensive list of standard driver-assistance technologies and excellent crash-test credentials.
Every CX-9 comes equipped with Mazda’s i-Activsense safety suite, which includes adaptive cruise control with stop-and-go capability, automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, lane departure warning, lane-keeping assist, and driver attention monitoring. These features work smoothly in the background and enhance confidence without feeling overly intrusive.
The CX-9 also earned outstanding safety ratings throughout its production cycle, receiving top marks from major safety organizations thanks to its strong crash protection and advanced safety technology. The vehicle’s structure feels solid and reassuring, while excellent visibility and responsive handling help drivers avoid potential hazards before they become serious situations.
Families shopping for a three-row SUV can feel confident knowing the CX-9 places a strong emphasis on occupant protection, making it one of the safer choices in the segment.
Competitors Worth Considering
The midsize three-row SUV segment is one of the most competitive in the automotive industry, and the CX-9 faces several impressive rivals.
The Kia Telluride remains one of the strongest alternatives thanks to its spacious interior, comfortable third row, generous cargo capacity, and outstanding value. Families who prioritize practicality above all else may find the Telluride difficult to ignore.
The Hyundai Palisade offers a similarly roomy cabin but adds a more premium atmosphere and a long list of luxury-oriented features. It excels as a comfortable family cruiser and provides one of the nicest interiors in its class.
The Toyota Highlander appeals to buyers seeking strong resale value, proven reliability, and available hybrid efficiency. While it may not feel as engaging to drive as the Mazda, it remains a practical and dependable choice.
Buyers looking for a more premium experience should also consider the BMW X5 and BMW X3. Both deliver stronger brand prestige and additional technology, but they come at significantly higher prices. The CX-9 occupies a unique position by offering many luxury-like qualities while remaining within mainstream SUV budgets.
Which Trim Does Cardrav Recommend?
If we were spending our own money, the Touring Plus trim would be the sweet spot of the 2023 Mazda CX-9 lineup.
It builds upon the already well-equipped Touring model by adding several comfort and convenience features while maintaining a reasonable price difference. Buyers gain ventilated front seats, upgraded interior appointments, additional technology features, and a second-row bench seat configuration that increases seating capacity to seven passengers.
The Carbon Edition is undeniably attractive with its exclusive styling elements and premium interior details, while the Signature model delivers a near-luxury experience. However, the Touring Plus offers the best balance of equipment, comfort, practicality, and value.
For most families, it represents the smartest purchase in the CX-9 range.
Final Verdict: Should You Buy It?
The 2023 Mazda CX-9 remains one of the most distinctive three-row SUVs available.
It may not offer the largest cabin, the biggest cargo area, or the highest towing capacity in its class, but it compensates with exceptional refinement, premium craftsmanship, elegant styling, and a genuinely enjoyable driving experience. Few family SUVs manage to feel this polished while remaining relatively affordable.
The arrival of the newer Mazda CX-90 may draw attention away from the CX-9, but that should not diminish how impressive this vehicle remains. In many ways, it represents the final and most refined version of a platform that Mazda spent years perfecting.
If your priority is maximizing passenger space, the Telluride or Palisade may be better choices. However, if you want a family SUV that feels special every time you drive it, the 2023 Mazda CX-9 is still one of the most rewarding vehicles in the segment.
FAQ
Is the 2023 Mazda CX-9 reliable?
Yes. The CX-9 has built a strong reputation for reliability over its production run. Its turbocharged engine and all-wheel-drive system have proven dependable when maintained according to Mazda’s recommended service schedule.
Does the 2023 Mazda CX-9 require premium fuel?
No. The CX-9 runs perfectly well on regular 87-octane gasoline. However, using premium fuel increases output to 250 horsepower and 320 lb-ft of torque, providing the engine’s maximum performance.
Is the Mazda CX-9 larger than the Toyota Highlander?
Not quite. While both compete in the same segment, the Highlander generally offers more passenger room and cargo space, particularly in the third row.
Is the third row comfortable for adults?
The third row is suitable for occasional adult use and works best for children on longer trips. Competing SUVs such as the Telluride and Palisade offer noticeably more space for rear passengers.
Is the 2023 Mazda CX-9 worth buying instead of the newer CX-90?
For many buyers, yes. The CX-9 is often available at a lower price while still delivering excellent refinement, premium interior quality, strong safety credentials, and an engaging driving experience. Unless you specifically need the CX-90’s additional space, powertrain options, or towing capability, the CX-9 remains a compelling value.
