About Chevrolet

The Chevrolet Automobile Company, headquartered in Detroit, was established more than a century ago by Swiss race car driver Louis Chevrolet. When Chevrolet was absorbed into the General Motors empire in the early 20th century, it became GM’s “volume line,” producing a broad range of vehicles from trucks to sedans.

Thanks to its innovative engineering, cutting-edge style, and brilliant advertising, Chevrolet flourished in the middle of the 20th century, snatching up market share and developing a loyal following. The brand’s future with the emerging hotrod community was secured with the launch of the small-block V8 in 1954, garnering it a reputation as a supplier of comparatively priced domestic performance that has lasted to this day.

Even if its small vehicle products sometimes lagged behind the imports regarding quality and amenities when faced with a fresh wave of competition from overseas in recent years, Chevrolet showed some degree of flexibility and market awareness. But Chevrolet has always been known for producing rigid, feature-rich full-size trucks and SUVs.