About Cadillac

Williams Murphy and Lemuel Bowen, two previous investors in the Henry Ford Company, created the Cadillac Automobile Company in 1902. The company’s initial vehicles were made at the former Henry Ford Company facility in Detroit, Michigan, with the assistance of engineer Henry Leland. In October 1902, the company unveiled its first two automobiles, a pair of two-seat horseless carriages powered by 10-horsepower single-cylinder engines. Early Cadillac automobiles were considered superior quality to anything else on the market by customers. For many years to come, Cadillac would profit from its reputation for excellence.

Since its founding a century ago, Cadillac has seen several modifications. Before being acquired by General Motors in 1909, it joined in 1905 to become the Cadillac Motor Company with Henry Leland’s Leland and Faulconer Manufacturing. GM positioned Cadillac as its flagship brand, prioritizing each of its automobiles’ high levels of luxury. As the first carmaker to incorporate an electrical system into their cars, it also made push-button ignition and onboard lighting possible.

Cadillac maintained its reputation for producing durable luxury cars, and towards the middle of the 20th century, it introduced some of the most recognizable car body shapes ever. The company has a lengthy history of notable releases, starting with the iconic tail fins on the 1959 Cadillac and continuing with the vintage Cadillac DeVille. The interiors of Cadillac models expanded to previously unheard-of sizes as the 1970s got underway, earning them the “land-yacht” moniker that was popularized at the time.

While Cadillac is still associated with luxury cars today, its performance credentials have recently improved thanks to the fiercely competitive V-Series sport sedans. With the support of its wildly successful Escalade SUV and its lineup of smaller XT SUVs, the company has managed to stay relevant in a shifting market.